Local Real Estate News

top producing agent

When realtors claim to be the top producing agent

Why you won’t see our pictures on a bus bench.

top producing agentEver notice that just about every bus bench in town is saddled with pictures of smiling real estate agents proclaiming themselves the top producing agent in the area? Just how many platinum-triple-diamond success awards are being given out? It seems like any agent that can afford a picture on a bench is also a top producing agent, but the numbers don’t add up, they can’t all be #1 right?

What are the actual measures of success in the real estate industry? Is it how many benches you can get your picture on? We suggest it’s not, and that’s why you won’t ever see our photos on a bus bench. It’s not that we’re against advertising, far from it, we are professional marketers, but we believe in sending a different message.

We sell property, and that’s where our focus is.

Whether we’re producing a high definition photo shoot of your home, providing personal and tailored customer service, or utilizing 35+ years experience in the local market to negotiate the best terms in a transaction, our clients rest assured that our focus is on marketing their property.

Why not let the results speak for themselves? If you want to determine who the best real estate agent in Kitchener-Waterloo is, start with their actual track record hint (it’s not just about numbers… it’s numbers AND service). We feel it’s so important to spend time selecting the right real estate agent and suggest interviewing agents in person. Pay attention to whether prospective agents listen to what you have to say. Do they provide market research and a listing plan of action? Find out if the picture on the bus bench is the actual person you will be meeting with on a day to day basis. Often agents who spend heavily marketing personal brand awareness end up farming out their work to less experienced realtors to handle the actual heavy lifting of making contacts and negotiating. It’s why at Benjamins Realty we advocate so strongly for our boutique model.

Have questions about selling your house or what it may be worth? Contact us today.